---
license: mit
language:
- en
- zh
- ja
- ko
pretty_name: "Go-to-Market Playbook — Launch Strategy & Channel Selection"
tags:
- b2b
- b2c
- buyer-persona
- channels
- competitive-analysis
- framework
- go-to-market
- gtm
- icp
- launch
- launch-planning
- market-entry
- marketing
- messaging
- planning
- positioning
- startup
- strategy
size_categories:
- n<1K
---

# Go-to-Market Playbook — Launch Strategy & Channel Selection

> A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive an...

## 📦 Install on ClawHub

```bash
clawhub install go-to-market-playbook
```

Then ask your AI agent:

> "Plan our AI tool's go-to-market for US founders"

Installs the full **Go-to-Market Playbook — Launch Strategy & Channel Selection** playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.

🔗 [View on ClawHub](https://clawhub.ai/gingiris/go-to-market-playbook) · [All Gingiris skills](https://clawhub.ai/user/gingiris) · [Author blog](https://gingiris.tools)

## 🚀 30-Second Preview

```
You: Plan our AI tool's go-to-market for US founders
Agent (with go-to-market-playbook):
  Phase 0: 15 cold US prospects validation (kill if <30% problem urgency)
  Phase 1: positioning recalibration (use-case first, NOT company first)
  Phase 2: 5 channels ranked by ROI (PH → HN → dev.to → LinkedIn → SEO)
  Phase 3: monetization (USD price 2x localize, Stripe+PayPal mandatory)
```

Concrete framework, real case studies, decision rules — not generic advice.

---

## 📚 Full Playbook

---
name: go-to-market-playbook
description: |
  A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.
---

## 📦 Install

```bash
clawhub install go-to-market-playbook
```

**What you get after installing:**
- Positioning canvas and ICP worksheet you can fill in for any product launch
- Channel-market fit matrix matching distribution to your buyer journey
- Competitive battle cards and objection-handling messaging framework

---

# Go-to-Market Strategy Template — B2B & B2C Launch Planning

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

A structured GTM template you can fill in for any product launch — B2B or B2C.

- **Positioning canvas**: Define your category, differentiator, and value prop
- **ICP worksheet**: Identify and prioritize your ideal customer profiles
- **Messaging framework**: Headlines, elevator pitches, and objection handling
- **Channel-market fit**: Match distribution channels to your buyer journey
- **Competitive analysis**: Battle cards and positioning against alternatives

## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)


---

*Part of the [Gingiris growth skills suite](https://clawhub.ai/user/gingiris) — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.*