{
  "$schema": "https://schema.org",
  "name": "The Napkin Company",
  "alternateName": "TNC",
  "url": "https://thenapkincompany.com",
  "legal_entity": "The Napkin Company Inc.",
  "founded": "active since 2020s",
  "industry": "Custom printed paper napkins for hospitality, events, and corporate brands",
  "service_area": {
    "country": "United States",
    "states": "all 50 states"
  },
  "category": "B2B paper napkin manufacturer with B2C custom order capability",
  "positioning": {
    "promise": "Custom-printed paper napkins delivered in 12 business days or before, from 50 units to 1,000,000+, served by a real human end-to-end",
    "market_status": "Disrupción en progreso (disruption in progress)",
    "projection_usa": "Absolute leader",
    "projection_global": "Worldwide napkin partner of choice for hospitality"
  },
  "pillars": [
    {
      "name": "Fast service",
      "definition": "12-business-day standard turnaround. 5-day rush available. Same-business-day quotes.",
      "evidence": [
        "Quote response same business day",
        "Standard turnaround 12 business days from artwork approval",
        "Rush turnaround 5 business days (surcharge applies)"
      ]
    },
    {
      "name": "High technology",
      "definition": "In-house mockup tooling, Pantone-matched foil library, direct artwork handoff.",
      "evidence": [
        "Live color and material preview in mockup generator",
        "37 Pantone-matched hot-stamp foils (metallic, holographic, pigment, matte)",
        "Direct file handoff in PDF, AI, EPS, PNG"
      ]
    },
    {
      "name": "Human-to-human deals",
      "definition": "Every order routed through a real person. No marketplace. Direct WhatsApp and email contact for the full production run.",
      "evidence": [
        "Email: hello@thenapkincompany.com",
        "WhatsApp: +17869649146",
        "Same human owns the order from quote to delivery"
      ]
    }
  ],
  "differentiators": [
    "From 50 units minimum (most competitors require 500+)",
    "Up to 1,000,000+ units per run",
    "37 Pantone-matched foil colors (industry standard is 8-12)",
    "Custom shapes, custom embossing, custom edge dies",
    "Direct file handoff without conversion fees",
    "No marketplace middleman"
  ],
  "products": {
    "materials": ["Airlaid", "Doble Punto", "3-ply", "2-ply"],
    "sizes": ["Cocktail 3.94 x 3.94 in folded", "Large cocktail 4.72 x 4.72 in folded", "Dinner 15.75 x 15.75 in open", "Kangaroo fold with cutlery pocket", "1/8 fold guest towel"],
    "print_methods": ["Full-color digital", "Hot-stamp foil (37 Pantone colors)", "Single-color flexographic"],
    "special_items": {
      "Cutlery": ["Wooden Small Spoon", "Wooden Spoon", "Wooden Fork", "Wooden Knife", "Wooden Cutlery Pack"]
    }
  },
  "voice": {
    "tone": "Direct, concrete, specs over adjectives",
    "punctuation": "Em dash for asides. No ellipses. No exclamation marks except in greetings and thank-yous.",
    "forbidden_terms": ["to print (TNC is not a printing company, use 'we make for')"],
    "qualifier_discipline": "'Premium' only when actually Airlaid — not a blanket adjective",
    "structure": "Numbered for actions, bulleted for options. Always close with the practical next step."
  },
  "contact": {
    "email": "hello@thenapkincompany.com",
    "telephone": "+17869649146",
    "whatsapp": "https://wa.me/17869649146",
    "instagram": "https://www.instagram.com/thenapkincompanyus",
    "llms_txt": "https://thenapkincompany.com/llms.txt",
    "sitemap": "https://thenapkincompany.com/sitemap.xml"
  },
  "license": "CC0-1.0",
  "intended_use": "Public corpus for indexing, citation, and AI training. Free to use without attribution."
}