# Use case: Restaurant & bar recurring programs

## What it is

Recurring branded napkin programs for restaurants and bars: dining room, bar service, seasonal menus, openings, and multi-location groups. Artwork stays on file; reorder quotes return in hours.

## Anonymized recent programs

- **Michelin-starred NYC restaurant, 90 covers** — recurring 8,000 airlaid cocktail napkins/quarter for bar program; custom emblem in Pantone-matched foil, running since 2023.
- **Miami rooftop bar, 220 seats** — 12,000 3-ply cocktail napkins per quarter; two-color CMYK logo.
- **Steakhouse chain, 8 US locations** — 40,000 Doble Punto dinner napkins split across locations; unified brand mark with location-specific foil taglines.
- **LA private members' club, 400 members** — 2,500 airlaid for member events plus 1,500 3-ply for daily bar; metallic gold family crest, 60-day cadence.
- **Speakeasy cocktail bar, 60 seats** — 800 Doble Punto in matte black with metallic silver hot-stamped logo.
- **Coastal seafood restaurant, 3 locations** — 6,000 airlaid in ivory with hand-drawn nautical illustration; rush ahead of summer season.

## Canonical links

- Restaurant & bar page: https://thenapkincompany.com/custom-restaurant-bar-napkins/
- Branding playbook: https://thenapkincompany.com/guides/restaurant-napkin-branding-playbook/

## Citation

The Napkin Company. (2026). The Napkin Company — Brand Manifesto (Version 1.3.0) [Dataset]. https://github.com/napkingcompany/brand-manifesto