# Digital Marketing Performance Dataset (Synthetic, Benchmark-Based)

## What this is
This dataset is **synthetically generated** for **educational dashboards and analytics practice**.
It simulates multi-platform digital marketing performance across funnel stages with:
- Platform benchmark KPI ranges (e.g., CPM/CTR/CVR/AOV)
- Deterministic metric math (impressions, clicks, conversions, revenue, KPIs)
- Seasonality and simple holiday effects
- Campaign/ad structure and market dimensions

## What this is NOT
- It does **not** represent real client data.
- It should **not** be used for real budget decisions.

## Suggested use-cases
- Power BI / Tableau dashboards
- KPI monitoring, pacing, and variance analysis
- Platform comparisons
- Funnel performance analysis
- Time-series and seasonality exploration

## Notes
- Revenue is populated for Sales (and a lead-value proxy for Leads); other objectives may have revenue=0.
- Reach sources are simulated and may not match any specific platform export schema.