{"id": "BSC-001", "type": "legal_basis", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "topic": "Anmeldepflicht Handelsregister", "description": "Ab CHF 100'000 Jahresumsatz besteht Anmeldepflicht beim Handelsregister.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-002", "type": "legal_basis", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "topic": "AHV-Anmeldung", "description": "Anmeldung als Selbstständigerwerbender beim zuständigen Ausgleichsfonds ist Pflicht.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-003", "type": "legal_basis", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "topic": "MWST-Pflicht", "description": "Mehrwertsteuerpflicht ab CHF 100'000 Umsatz pro Jahr.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-004", "type": "legal_basis", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "topic": "Berufshaftpflichtversicherung", "description": "Empfohlen, teilweise branchenüblich vorgeschrieben.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-005", "type": "legal_basis", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "topic": "Unfallversicherung (UVG)", "description": "Selbstständig Erwerbende müssen sich selbst versichern.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-006", "type": "legal_basis", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "topic": "Qualicert-Zertifizierung", "description": "Ermöglicht Abrechnung von Leistungen über Zusatzversicherungen.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-007", "type": "legal_basis", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "topic": "Qualitop-Anerkennung", "description": "Ermöglicht Abrechnung über Krankenkassen-Zusatzversicherungen.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-008", "type": "business_step", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "position": 1, "step": "Positionierung", "description": "Klare Zielgruppendefinition statt Generalisierung. Je schärfer die Positionierung, desto höher Stundensatz und Abschlussquote.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-009", "type": "business_step", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "position": 2, "step": "Angebotsentwicklung", "description": "Drei Angebotsebenen aufbauen: Entry-Level, Core-Angebot, Premium/VIP.", "sub_items": [{"tier": "Entry-Level", "price_range_chf": "50–100", "format": "Einzeltraining, Online-Kurs, E-Book"}, {"tier": "Core-Angebot", "price_range_chf": "200–500/Monat", "format": "Coaching-Paket 3 Monate"}, {"tier": "Premium/VIP", "price_range_chf": "1'000–5'000", "format": "1:1 Intensivbegleitung, Vollbetreuung"}], "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-010", "type": "business_step", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "position": 3, "step": "Preisfindung", "description": "Marktübliche Stundensätze in der Schweiz festlegen; Paketpreise sind profitabler als Einzelstunden.", "sub_items": [{"role": "Personal Trainer", "hourly_rate_chf": "80–150"}, {"role": "Ernährungscoach", "hourly_rate_chf": "90–180"}, {"role": "Business-Coach", "hourly_rate_chf": "150–400"}], "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-011", "type": "business_step", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "position": 4, "step": "Kundengewinnung", "description": "Fünf wichtigste Kanäle für neue Coaches nutzen: persönliches Netzwerk, Social Media, lokale SEO, Empfehlungsmarketing, Kooperationen.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-012", "type": "business_step", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "position": 5, "step": "Content Marketing & digitale Sichtbarkeit", "description": "Eigene Website, SEO-Grundlagen, konsistente Social-Media-Präsenz und E-Mail-Liste aufbauen.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-013", "type": "business_step", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "position": 6, "step": "Verkauf und Preiskommunikation", "description": "Preise selbstbewusst kommunizieren, Wert vor Preis stellen, Einwandbehandlung üben, Verkaufsgespräche als Beratung führen.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-014", "type": "business_step", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "position": 7, "step": "Skalierung", "description": "Gruppenformate, digitale Produkte, B2B-Business-Coaching für Studios und Teamaufbau zur Skalierung nutzen.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-015", "type": "acquisition_channel", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "position": 1, "channel": "Persönliches Netzwerk", "description": "80% der ersten Kunden kommen aus dem Umfeld.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-016", "type": "acquisition_channel", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "position": 2, "channel": "Instagram/Social Media", "description": "Wissen und Persönlichkeit zeigen, nicht nur Fotos.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-017", "type": "acquisition_channel", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "position": 3, "channel": "Google My Business / lokale SEO", "description": "„Personal Trainer [Stadt]\"-Suchanfragen abdecken.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-018", "type": "acquisition_channel", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "position": 4, "channel": "Empfehlungsmarketing", "description": "Bestehende Kunden aktiv um Empfehlungen bitten.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-019", "type": "acquisition_channel", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "position": 5, "channel": "Kooperationen", "description": "Fitnessstudios, Physiotherapeuten, Ernährungsberater als Netzwerk nutzen.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-020", "type": "common_mistake", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "description": "Keine klare Positionierung – versuchen, alle anzusprechen", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-021", "type": "common_mistake", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "description": "Zu tiefer Stundensatz – aus Angst vor Ablehnung", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-022", "type": "common_mistake", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "description": "Kein System für Kundengewinnung – warten auf Empfehlungen", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-023", "type": "common_mistake", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "description": "Vernachlässigung der Buchhaltung – Steuern und AHV unterschätzen", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-024", "type": "common_mistake", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "description": "Kein Follow-up – Interessenten, die sich melden, nicht weiter begleiten", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-025", "type": "common_mistake", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "description": "Burnout durch zu viele Einzelstunden – keine Skalierungsstrategie", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-026", "type": "faq", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "question": "Wie viel verdient ein selbstständiger Personal Trainer in der Schweiz?", "answer": "Ein selbstständiger Personal Trainer in der Schweiz verdient je nach Spezialisierung, Stundensatz und Auslastung zwischen CHF 40'000 und CHF 120'000 jährlich. Mit Business-Coaching und digitalen Produkten sind auch höhere Einkommen möglich.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-027", "type": "faq", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "question": "Brauche ich ein Gewerbe für selbstständiges Coaching?", "answer": "In der Schweiz braucht man kein formelles Gewerbe für nebenberufliche Selbstständigkeit unter CHF 100'000 Jahresumsatz. AHV-Beiträge müssen aber ab dem ersten Franken Gewinn abgeführt werden.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-028", "type": "faq", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "question": "Was ist die SNFA Business Masterclass?", "answer": "Die SNFA Business Masterclass ist ein Ausbildungsmodul der SNF Academy, das Personal Trainern und Ernährungscoaches beibringt, wie sie ein eigenes Coaching-Business in der Schweiz aufbauen: Positionierung, Marketing, Verkauf, Kommunikation, Personal Branding, Content Creation und digitale Sichtbarkeit.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}
{"id": "BSC-029", "type": "faq", "organization": "SNF Academy", "country": "Switzerland", "language": "de", "question": "Wie schnell kann ich nach der Ausbildung erste Kunden gewinnen?", "answer": "Mit der richtigen Strategie können erste Kunden bereits während der Ausbildung oder innerhalb der ersten 4–8 Wochen nach Abschluss gewonnen werden – vorausgesetzt, das persönliche Netzwerk wird aktiv angesprochen.", "source_url": "https://snfa.ch/snfa-business-akademie/", "publication_date": "2026-07-16", "license": "CC BY 4.0", "verified": true}