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Sep 7

Mapping Geopolitical Bias in 11 Large Language Models: A Bilingual, Dual-Framing Analysis of U.S.-China Tensions

This study systematically analyzes geopolitical bias across 11 prominent Large Language Models (LLMs) by examining their responses to seven critical topics in U.S.-China relations. Utilizing a bilingual (English and Chinese) and dual-framing (affirmative and reverse) methodology, we generated 19,712 prompts designed to detect ideological leanings in model outputs. Responses were quantitatively assessed on a normalized scale from -2 (strongly Pro-China) to +2 (strongly Pro-U.S.) and categorized according to stance, neutrality, and refusal rates. The findings demonstrate significant and consistent ideological alignments correlated with the LLMs' geographic origins; U.S.-based models predominantly favored Pro-U.S. stances, while Chinese-origin models exhibited pronounced Pro-China biases. Notably, language and prompt framing substantially influenced model responses, with several LLMs exhibiting stance reversals based on prompt polarity or linguistic context. Additionally, we introduced comprehensive metrics to evaluate response consistency across languages and framing conditions, identifying variability and vulnerabilities in model behaviors. These results offer practical insights that can guide organizations and individuals in selecting LLMs best aligned with their operational priorities and geopolitical considerations, underscoring the importance of careful model evaluation in politically sensitive applications. Furthermore, the research highlights specific prompt structures and linguistic variations that can strategically trigger distinct responses from models, revealing methods for effectively navigating and influencing LLM outputs.

  • 5 authors
·
Mar 30, 2025

Occupational Prompting Reveals Cultural Bias in Large Language Models

Social roles shape expectations, priorities, and judgments, yet it remains unclear how large language models (LLMs) associate occupational identities with broader cultural value patterns. Prior work used nationality-based cultural prompting to study how LLM responses to value-survey questions align with human cultural benchmarks. In this paper, we extend that framework by replacing cultural prompting with occupational prompting to examine how professional-role cues influence value-survey responses in open-weight LLMs. Using a survey-grounded evaluation pipeline based on questions from the Integrated Values Surveys, we project model responses into the two-dimensional Inglehart--Welzel cultural space. We prompt open-weight LLMs to answer questions under occupational identities such as accountant, teacher, engineer, and nurse, and then analyze how these occupation-conditioned responses are positioned on the cultural map. Our results show that when open-weight LLMs are prompted with occupations rather than national identities, their responses remain within a broadly Western-leaning region of the cultural map. However, different occupations introduce shifts within this region, producing distinct occupational skews. This indicates that occupational prompts are not treated as neutral role labels, but instead elicit structured value patterns. These findings extend survey-based evaluation of cultural bias beyond nationality-based prompting and provide a framework for studying how occupational personas shape value expression in LLMs.

  • 4 authors
·
May 18

I Am Aligned, But With Whom? MENA Values Benchmark for Evaluating Cultural Alignment and Multilingual Bias in LLMs

We introduce MENAValues, a novel benchmark designed to evaluate the cultural alignment and multilingual biases of large language models (LLMs) with respect to the beliefs and values of the Middle East and North Africa (MENA) region, an underrepresented area in current AI evaluation efforts. Drawing from large-scale, authoritative human surveys, we curate a structured dataset that captures the sociocultural landscape of MENA with population-level response distributions from 16 countries. To probe LLM behavior, we evaluate diverse models across multiple conditions formed by crossing three perspective framings (neutral, personalized, and third-person/cultural observer) with two language modes (English and localized native languages: Arabic, Persian, Turkish). Our analysis reveals three critical phenomena: "Cross-Lingual Value Shifts" where identical questions yield drastically different responses based on language, "Reasoning-Induced Degradation" where prompting models to explain their reasoning worsens cultural alignment, and "Logit Leakage" where models refuse sensitive questions while internal probabilities reveal strong hidden preferences. We further demonstrate that models collapse into simplistic linguistic categories when operating in native languages, treating diverse nations as monolithic entities. MENAValues offers a scalable framework for diagnosing cultural misalignment, providing both empirical insights and methodological tools for developing more culturally inclusive AI.

  • 2 authors
·
Oct 15, 2025

NormAd: A Benchmark for Measuring the Cultural Adaptability of Large Language Models

The integration of Large Language Models (LLMs) into various global cultures fundamentally presents a cultural challenge: LLMs must navigate interactions, respect social norms, and avoid transgressing cultural boundaries. However, it is still unclear if LLMs can adapt their outputs to diverse cultural norms. Our study focuses on this aspect. We introduce NormAd, a novel dataset, which includes 2.6k stories that represent social and cultural norms from 75 countries, to assess the ability of LLMs to adapt to different granular levels of socio-cultural contexts such as the country of origin, its associated cultural values, and prevalent social norms. Our study reveals that LLMs struggle with cultural reasoning across all contextual granularities, showing stronger adaptability to English-centric cultures over those from the Global South. Even with explicit social norms, the top-performing model, Mistral-7b-Instruct, achieves only 81.8\% accuracy, lagging behind the 95.6\% achieved by humans. Evaluation on NormAd further reveals that LLMs struggle to adapt to stories involving gift-giving across cultures. Due to inherent agreement or sycophancy biases, LLMs find it considerably easier to assess the social acceptability of stories that adhere to cultural norms than those that deviate from them. Our benchmark measures the cultural adaptability (or lack thereof) of LLMs, emphasizing the potential to make these technologies more equitable and useful for global audiences. We release the NormAd dataset and its associated code on GitHub.

  • 5 authors
·
Apr 18, 2024

Language Specific Knowledge: Do Models Know Better in X than in English?

Code-switching is a common phenomenon of alternating between different languages in the same utterance, thought, or conversation. We posit that humans code-switch because they feel more comfortable talking about certain topics and domains in one language than another. With the rise of knowledge-intensive language models, we ask ourselves the next, natural question: Could models hold more knowledge on some topics in some language X? More importantly, could we improve reasoning by changing the language that reasoning is performed in? We coin the term Language Specific Knowledge (LSK) to represent this phenomenon. As ethnic cultures tend to develop alongside different languages, we employ culture-specific datasets (that contain knowledge about cultural and social behavioral norms). We find that language models can perform better when using chain-of-thought reasoning in some languages other than English, sometimes even better in low-resource languages. Paired with previous works showing that semantic similarity does not equate to representational similarity, we hypothesize that culturally specific texts occur more abundantly in corresponding languages, enabling specific knowledge to occur only in specific "expert" languages. Motivated by our initial results, we design a simple methodology called LSKExtractor to benchmark the language-specific knowledge present in a language model and, then, exploit it during inference. We show our results on various models and datasets, showing an average relative improvement of 10% in accuracy. Our research contributes to the open-source development of language models that are inclusive and more aligned with the cultural and linguistic contexts in which they are deployed.

  • 3 authors
·
May 20, 2025 2

On the Alignment of Large Language Models with Global Human Opinion

Today's large language models (LLMs) are capable of supporting multilingual scenarios, allowing users to interact with LLMs in their native languages. When LLMs respond to subjective questions posed by users, they are expected to align with the views of specific demographic groups or historical periods, shaped by the language in which the user interacts with the model. Existing studies mainly focus on researching the opinions represented by LLMs among demographic groups in the United States or a few countries, lacking worldwide country samples and studies on human opinions in different historical periods, as well as lacking discussion on using language to steer LLMs. Moreover, they also overlook the potential influence of prompt language on the alignment of LLMs' opinions. In this study, our goal is to fill these gaps. To this end, we create an evaluation framework based on the World Values Survey (WVS) to systematically assess the alignment of LLMs with human opinions across different countries, languages, and historical periods around the world. We find that LLMs appropriately or over-align the opinions with only a few countries while under-aligning the opinions with most countries. Furthermore, changing the language of the prompt to match the language used in the questionnaire can effectively steer LLMs to align with the opinions of the corresponding country more effectively than existing steering methods. At the same time, LLMs are more aligned with the opinions of the contemporary population. To our knowledge, our study is the first comprehensive investigation of the topic of opinion alignment in LLMs across global, language, and temporal dimensions. Our code and data are publicly available at https://github.com/ku-nlp/global-opinion-alignment and https://github.com/nlply/global-opinion-alignment.

  • 3 authors
·
Nov 18, 2025

Exposing Blindspots: Cultural Bias Evaluation in Generative Image Models

Generative image models produce striking visuals yet often misrepresent culture. Prior work has examined cultural bias mainly in text-to-image (T2I) systems, leaving image-to-image (I2I) editors underexplored. We bridge this gap with a unified evaluation across six countries, an 8-category/36-subcategory schema, and era-aware prompts, auditing both T2I generation and I2I editing under a standardized protocol that yields comparable diagnostics. Using open models with fixed settings, we derive cross-country, cross-era, and cross-category evaluations. Our framework combines standard automatic metrics, a culture-aware retrieval-augmented VQA, and expert human judgments collected from native reviewers. To enable reproducibility, we release the complete image corpus, prompts, and configurations. Our study reveals three findings: (1) under country-agnostic prompts, models default to Global-North, modern-leaning depictions that flatten cross-country distinctions; (2) iterative I2I editing erodes cultural fidelity even when conventional metrics remain flat or improve; and (3) I2I models apply superficial cues (palette shifts, generic props) rather than era-consistent, context-aware changes, often retaining source identity for Global-South targets. These results highlight that culture-sensitive edits remain unreliable in current systems. By releasing standardized data, prompts, and human evaluation protocols, we provide a reproducible, culture-centered benchmark for diagnosing and tracking cultural bias in generative image models.

  • 11 authors
·
Oct 22, 2025

Large Language Models Reflect the Ideology of their Creators

Large language models (LLMs) are trained on vast amounts of data to generate natural language, enabling them to perform tasks like text summarization and question answering. These models have become popular in artificial intelligence (AI) assistants like ChatGPT and already play an influential role in how humans access information. However, the behavior of LLMs varies depending on their design, training, and use. In this paper, we uncover notable diversity in the ideological stance exhibited across different LLMs and languages in which they are accessed. We do this by prompting a diverse panel of popular LLMs to describe a large number of prominent and controversial personalities from recent world history, both in English and in Chinese. By identifying and analyzing moral assessments reflected in the generated descriptions, we find consistent normative differences between how the same LLM responds in Chinese compared to English. Similarly, we identify normative disagreements between Western and non-Western LLMs about prominent actors in geopolitical conflicts. Furthermore, popularly hypothesized disparities in political goals among Western models are reflected in significant normative differences related to inclusion, social inequality, and political scandals. Our results show that the ideological stance of an LLM often reflects the worldview of its creators. This raises important concerns around technological and regulatory efforts with the stated aim of making LLMs ideologically `unbiased', and it poses risks for political instrumentalization.

  • 10 authors
·
Oct 24, 2024

Mitigating Cross-Lingual Cultural Inconsistencies in LLMs via Consensus-Driven Preference Optimisation

Despite their impressive capabilities, multilingual large language models (MLLMs) frequently exhibit inconsistent behaviour when the prompt's language changes. While such adaptation is generally desirable, it becomes a critical failure when a user's identity is explicitly defined. For instance, given a fixed British persona and an ambiguous everyday knowledge query about literature, the prompt's language frequently overwrites the system persona -- yielding Shakespeare in English but Cervantes in Spanish. To robustly quantify this Cross-lingual Cultural Inconsistency, we introduce Singleton Fleiss's κ_S, a metric mathematically resilient to hallucinations. For mitigation, we propose Cross-lingual Cultural Consistent Preference Optimisation (C-3PO), a consensus-driven alignment framework. C-3PO achieves up to a 0.13-point absolute increase in κ_S over unaligned models, consistently outperforming strong prompting and representation steering baselines whilst preserving explicit user identities, cultural neutrality and intrinsic cultural knowledge. Empirical evaluations demonstrate this inconsistency disproportionately affects lower-resource languages like Indonesian and Persian. Finally, early decoding of intermediate layers reveals that MLLMs implicitly personalise outputs towards the prompt language's stereotypical culture as forward-pass representations stabilise.

  • 3 authors
·
May 26

Navigating the Cultural Kaleidoscope: A Hitchhiker's Guide to Sensitivity in Large Language Models

As LLMs are increasingly deployed in global applications, the importance of cultural sensitivity becomes paramount, ensuring that users from diverse backgrounds feel respected and understood. Cultural harm can arise when these models fail to align with specific cultural norms, resulting in misrepresentations or violations of cultural values. This work addresses the challenges of ensuring cultural sensitivity in LLMs, especially in small-parameter models that often lack the extensive training data needed to capture global cultural nuances. We present two key contributions: (1) A cultural harm test dataset, created to assess model outputs across different cultural contexts through scenarios that expose potential cultural insensitivities, and (2) A culturally aligned preference dataset, aimed at restoring cultural sensitivity through fine-tuning based on feedback from diverse annotators. These datasets facilitate the evaluation and enhancement of LLMs, ensuring their ethical and safe deployment across different cultural landscapes. Our results show that integrating culturally aligned feedback leads to a marked improvement in model behavior, significantly reducing the likelihood of generating culturally insensitive or harmful content. Ultimately, this work paves the way for more inclusive and respectful AI systems, fostering a future where LLMs can safely and ethically navigate the complexities of diverse cultural landscapes.

  • 10 authors
·
Oct 15, 2024

What Media Frames Reveal About Stance: A Dataset and Study about Memes in Climate Change Discourse

Media framing refers to the emphasis on specific aspects of perceived reality to shape how an issue is defined and understood. Its primary purpose is to shape public perceptions often in alignment with the authors' opinions and stances. However, the interaction between stance and media frame remains largely unexplored. In this work, we apply an interdisciplinary approach to conceptualize and computationally explore this interaction with internet memes on climate change. We curate CLIMATEMEMES, the first dataset of climate-change memes annotated with both stance and media frames, inspired by research in communication science. CLIMATEMEMES includes 1,184 memes sourced from 47 subreddits, enabling analysis of frame prominence over time and communities, and sheds light on the framing preferences of different stance holders. We propose two meme understanding tasks: stance detection and media frame detection. We evaluate LLaVA-NeXT and Molmo in various setups, and report the corresponding results on their LLM backbone. Human captions consistently enhance performance. Synthetic captions and human-corrected OCR also help occasionally. Our findings highlight that VLMs perform well on stance, but struggle on frames, where LLMs outperform VLMs. Finally, we analyze VLMs' limitations in handling nuanced frames and stance expressions on climate change internet memes.

  • 7 authors
·
May 22, 2025

Crossing the Linguistic Causeway: Ethnonational Differences on Soundscape Attributes in Bahasa Melayu

Despite being neighbouring countries and sharing the language of Bahasa Melayu (ISO 639-3:ZSM), cultural and language education policy differences between Singapore and Malaysia led to differences in the translation of the "annoying" perceived affective quality (PAQ) attribute from English (ISO 639-3:ENG) to ZSM. This study expands upon the translation of the PAQ attributes from eng to ZSM in Stage 1 of the Soundscapes Attributes Translation Project (SATP) initiative, and presents the findings of Stage 2 listening tests that investigated ethnonational differences in the translated ZSM PAQ attributes and explored their circumplexity. A cross-cultural listening test was conducted with 100 ZSM speakers from Malaysia and Singapore using the common SATP protocol. The analysis revealed that Malaysian participants from non-native ethnicities (my:o) showed PAQ perceptions more similar to Singapore (sg) participants than native ethnic Malays (MY:M) in Malaysia. Differences between Singapore and Malaysian groups were primarily observed in stimuli related to water features, reflecting cultural and geographical variations. Besides variations in water source-dominant stimuli perception, disparities between MY:M and SG could be mainly attributed to vibrant scores. The findings also suggest that the adoption of region-specific translations, such as membingitkan in Singapore and menjengkelkan in Malaysia, adequately addressed differences in the annoying attribute, as significant differences were observed in one or fewer stimuli across ethnonational groups The circumplexity analysis indicated that the quasi-circumplex model better fit the data compared to the assumed equal angle quasi-circumplex model in ISO/TS 12913-3, although deviations were observed possibly due to respondents' unfamiliarity with the United Kingdom-centric context of the stimulus dataset...

  • 7 authors
·
Jul 7, 2023

CIVICS: Building a Dataset for Examining Culturally-Informed Values in Large Language Models

This paper introduces the "CIVICS: Culturally-Informed & Values-Inclusive Corpus for Societal impacts" dataset, designed to evaluate the social and cultural variation of Large Language Models (LLMs) across multiple languages and value-sensitive topics. We create a hand-crafted, multilingual dataset of value-laden prompts which address specific socially sensitive topics, including LGBTQI rights, social welfare, immigration, disability rights, and surrogacy. CIVICS is designed to generate responses showing LLMs' encoded and implicit values. Through our dynamic annotation processes, tailored prompt design, and experiments, we investigate how open-weight LLMs respond to value-sensitive issues, exploring their behavior across diverse linguistic and cultural contexts. Using two experimental set-ups based on log-probabilities and long-form responses, we show social and cultural variability across different LLMs. Specifically, experiments involving long-form responses demonstrate that refusals are triggered disparately across models, but consistently and more frequently in English or translated statements. Moreover, specific topics and sources lead to more pronounced differences across model answers, particularly on immigration, LGBTQI rights, and social welfare. As shown by our experiments, the CIVICS dataset aims to serve as a tool for future research, promoting reproducibility and transparency across broader linguistic settings, and furthering the development of AI technologies that respect and reflect global cultural diversities and value pluralism. The CIVICS dataset and tools will be made available upon publication under open licenses; an anonymized version is currently available at https://huggingface.co/CIVICS-dataset.

  • 6 authors
·
May 22, 2024 1

Toward Inclusive Educational AI: Auditing Frontier LLMs through a Multiplexity Lens

As large language models (LLMs) like GPT-4 and Llama 3 become integral to educational contexts, concerns are mounting over the cultural biases, power imbalances, and ethical limitations embedded within these technologies. Though generative AI tools aim to enhance learning experiences, they often reflect values rooted in Western, Educated, Industrialized, Rich, and Democratic (WEIRD) cultural paradigms, potentially sidelining diverse global perspectives. This paper proposes a framework to assess and mitigate cultural bias within LLMs through the lens of applied multiplexity. Multiplexity, inspired by Senturk et al. and rooted in Islamic and other wisdom traditions, emphasizes the coexistence of diverse cultural viewpoints, supporting a multi-layered epistemology that integrates both empirical sciences and normative values. Our analysis reveals that LLMs frequently exhibit cultural polarization, with biases appearing in both overt responses and subtle contextual cues. To address inherent biases and incorporate multiplexity in LLMs, we propose two strategies: Contextually-Implemented Multiplex LLMs, which embed multiplex principles directly into the system prompt, influencing LLM outputs at a foundational level and independent of individual prompts, and Multi-Agent System (MAS)-Implemented Multiplex LLMs, where multiple LLM agents, each representing distinct cultural viewpoints, collaboratively generate a balanced, synthesized response. Our findings demonstrate that as mitigation strategies evolve from contextual prompting to MAS-implementation, cultural inclusivity markedly improves, evidenced by a significant rise in the Perspectives Distribution Score (PDS) and a PDS Entropy increase from 3.25\% at baseline to 98\% with the MAS-Implemented Multiplex LLMs. Sentiment analysis further shows a shift towards positive sentiment across cultures,...

  • 5 authors
·
Jan 2, 2025

NormGenesis: Multicultural Dialogue Generation via Exemplar-Guided Social Norm Modeling and Violation Recovery

Social norms govern culturally appropriate behavior in communication, enabling dialogue systems to produce responses that are not only coherent but also socially acceptable. We present NormGenesis, a multicultural framework for generating and annotating socially grounded dialogues across English, Chinese, and Korean. To model the dynamics of social interaction beyond static norm classification, we propose a novel dialogue type, Violation-to-Resolution (V2R), which models the progression of conversations following norm violations through recognition and socially appropriate repair. To improve pragmatic consistency in underrepresented languages, we implement an exemplar-based iterative refinement early in the dialogue synthesis process. This design introduces alignment with linguistic, emotional, and sociocultural expectations before full dialogue generation begins. Using this framework, we construct a dataset of 10,800 multi-turn dialogues annotated at the turn level for norm adherence, speaker intent, and emotional response. Human and LLM-based evaluations demonstrate that NormGenesis significantly outperforms existing datasets in refinement quality, dialogue naturalness, and generalization performance. We show that models trained on our V2R-augmented data exhibit improved pragmatic competence in ethically sensitive contexts. Our work establishes a new benchmark for culturally adaptive dialogue modeling and provides a scalable methodology for norm-aware generation across linguistically and culturally diverse languages.

  • 3 authors
·
Mar 11

Randomness, Not Representation: The Unreliability of Evaluating Cultural Alignment in LLMs

Research on the 'cultural alignment' of Large Language Models (LLMs) has emerged in response to growing interest in understanding representation across diverse stakeholders. Current approaches to evaluating cultural alignment borrow social science methodologies but often overlook systematic robustness checks. Here, we identify and test three assumptions behind current evaluation methods: (1) Stability: that cultural alignment is a property of LLMs rather than an artifact of evaluation design, (2) Extrapolability: that alignment with one culture on a narrow set of issues predicts alignment with that culture on others, and (3) Steerability: that LLMs can be reliably prompted to represent specific cultural perspectives. Through experiments examining both explicit and implicit preferences of leading LLMs, we find a high level of instability across presentation formats, incoherence between evaluated versus held-out cultural dimensions, and erratic behavior under prompt steering. We show that these inconsistencies can cause the results of an evaluation to be very sensitive to minor variations in methodology. Finally, we demonstrate in a case study on evaluation design that narrow experiments and a selective assessment of evidence can be used to paint an incomplete picture of LLMs' cultural alignment properties. Overall, these results highlight significant limitations of current approaches for evaluating the cultural alignment of LLMs.

  • 3 authors
·
Mar 11, 2025