# Hugging Face access token with Inference API permission.
HF_TOKEN=hf_your_token_here

# DeepSeek model on Hugging Face Inference API.
HF_MODEL_ID=deepseek-ai/DeepSeek-V3

# Set to false to force deterministic template fallback.
USE_HF_LLM=true

# Marketer judge LLM settings (used in simulation scoring).
USE_MARKETER_JUDGE_LLM=true
MARKETER_JUDGE_MODEL_ID=deepseek-ai/DeepSeek-V3
MARKETER_JUDGE_PERSONA_FILE=config/marketer_judge_persona.json

# Optional: where persona/instructions are loaded from.
BRAND_PERSONA_FILE=config/brand_persona.json
BRAND_INSTRUCTIONS_FILE=config/brand_instructions.txt

# Optional direct override for instructions (takes precedence over file).
# BRAND_COPY_INSTRUCTIONS=Keep copy brand-consistent, short, and quirky.

# Optional: default HF persona dataset for campaign simulation.
HF_PERSONA_DATASET=nvidia/Nemotron-Personas-USA
HF_PERSONA_SPLIT=train