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license: mit
language:
  - en
  - zh
  - ja
  - ko
pretty_name: Indie Hacker Playbook
tags:
  - audience-building
  - bootstrapping
  - build-in-public
  - community-led
  - creator
  - distribution
  - growth
  - indie-hacker
  - marketing
  - micro-saas
  - newsletter
  - side-project
  - solo-founder
  - twitter
  - x
size_categories:
  - n<1K
task_categories:
  - text-generation

Indie Hacker Playbook

Growth playbook for indie hackers and solo founders building in public. Covers audience building on X/Twitter, community-led distribution, newsletter growth,...

πŸ“¦ Install on ClawHub

clawhub install indie-hacker-playbook

Then ask your AI agent:

"I have a B2B SaaS at $5k MRR. Plan growth to $50k."

Installs the full Indie Hacker Playbook playbook β€” battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.

πŸ”— View on ClawHub Β· All Gingiris skills Β· Author blog

πŸš€ 30-Second Preview

You: I have a B2B SaaS at $5k MRR. Plan growth to $50k.
Agent (with indie-hacker-playbook):
  Diagnosis: post-PMF, pre-scale β†’ PLG vs SLG decision
  PLG signal check (5 yes/no): activation w/o founder, setup <15min, ARPU sustainable...
  If β‰₯3/5 β†’ 90-day PLG runbook (instrument β†’ onboarding β†’ freemium β†’ viral loop)
  If <3/5 β†’ first SDR hire framework + sales playbook
  Expected: $5k β†’ $15-20k MRR via friction reduction alone

Concrete framework, real case studies, decision rules β€” not generic advice.


πŸ“š Full Playbook


name: indie-hacker-playbook description: | Growth playbook for indie hackers and solo founders building in public. Covers audience building on X/Twitter, community-led distribution, newsletter growth, and turning side projects into sustainable businesses. Follow @WeiYipei on X.

Indie Hacker Growth β€” Build in Public + Community-Led Distribution

🌍 Language / 语言: δΈ­ζ–‡ | English | ζ—₯本θͺž | ν•œκ΅­μ–΄

For solo founders who want to grow without VC, teams, or ad budgets.

  • Build in public: What to share, how often, and which platforms reward transparency
  • Audience-first approach: Grow followers before you have a product to sell
  • Newsletter engine: From 0 to 1000 subscribers with zero paid promotion
  • Community-led distribution: Leverage indie communities (IH, Twitter, HN) effectively
  • Micro-SaaS economics: Pricing, margins, and lifestyle revenue targets

Related Gingiris Skills


Part of the Gingiris growth skills suite β€” battle-tested operational playbooks for AI startups. Author: Iris (η”Ÿε§œiris), ex-AFFiNE COO, Forbes Asia 30 Under 30.