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NJ-SS;NJ-T50;SEMRUSH;SIMILARWEB;DC360
Kay Jewelers (Signet)
kay.com
Signet Jewelers brand. Signet is #1 on National Jeweler Supersellers 2026 and named by Digital Commerce 360 as the largest online jewelry retailer.
NJ-SS;NJ-T50;SEMRUSH
Zales (Signet)
zales.com
Signet Jewelers brand.
NJ-SS;NJ-T50;DPRO;REVIEWED
Jared (Signet)
jared.com
Signet Jewelers brand.
NJ-SS;DPRO;REVIEWED;POMPEII3;BRIEF
Blue Nile (Signet)
bluenile.com
Signet Jewelers brand since 2022.
NJ-SS;DPRO;REVIEWED;BRIEF
James Allen (Signet)
jamesallen.com
Signet Jewelers brand since 2017. Kept as its own row; the probe records where the domain resolves (on 2026-09-02 and 2026-09-03 our fetches were forwarded either to bluenile.com with a jaRedirect parameter or to a bot-check host).
NJ-SS;DPRO;BRIEF
Diamonds Direct (Signet)
diamondsdirect.com
Signet Jewelers brand since 2021.
NJ-SS;NJ-T50;SIMILARWEB;DPRO;POMPEII3;BRIEF
Brilliant Earth
brilliantearth.com
National Jeweler Supersellers #20 (USD 422M) and Top 50 #26.
NJ-SS;NJ-T50;DPRO;BRIEF
Helzberg Diamonds
helzberg.com
National Jeweler Supersellers #16 and Top 50 #6.
NJ-SS;NJ-T50
Ben Bridge Jeweler
benbridge.com
National Jeweler Supersellers #19 and Top 50 #27.
NJ-SS;NJ-T50
Reeds Jewelers
reeds.com
National Jeweler Supersellers #21 and Top 50 #19.
NJ-SS;NJ-T50;REVIEWED;BRIEF
Mejuri
mejuri.com
National Jeweler Supersellers #25 and Top 50 #23. Sells engagement rings in its fine line.
NJ-SS;NJ-T50
Diamonds International (Almod Diamonds)
diamondsinternational.com
Almod Diamonds Ltd. is National Jeweler Supersellers #22 and Top 50 #18; consumer site is diamondsinternational.com.
NJ-SS;NJ-T50
Fred Meyer Jewelers
fredmeyerjewelers.com
National Jeweler Supersellers #29 and Top 50 #9.
NJ-SS;NJ-T50
Daniel's Jewelers (Sherwood Management)
danielsjewelers.com
Sherwood Management Co. is National Jeweler Supersellers #30 and Top 50 #12.
NJ-SS;NJ-T50
Don Roberto Jewelers
donrobertojewelers.com
National Jeweler Supersellers #28 and Top 50 #12. Consumer site is donrobertojewelers.com; the shorter donroberto.com is an unrelated domain that forwards to a coffee seller (checked 2026-09-03).
NJ-SS;NJ-T50
Rogers & Hollands (Rogers Enterprises)
rogersandhollands.com
Rogers Enterprises Inc. is National Jeweler Supersellers #35 and Top 50 #16.
NJ-SS;BRIEF
Tiffany & Co. (LVMH)
tiffany.com
LVMH is National Jeweler Supersellers #6; Tiffany is its US bridal-facing house.
NJ-SS;BRIEF
Cartier (Richemont)
cartier.com
Richemont is National Jeweler Supersellers #2.
NJ-SS
Van Cleef & Arpels (Richemont)
vancleefarpels.com
Richemont house with US e-commerce and engagement rings.
NJ-SS
Bulgari (LVMH)
bulgari.com
LVMH house with US e-commerce and engagement rings.
NJ-T50;BRIEF
Harry Winston (Swatch Group)
harrywinston.com
Swatch Group is National Jeweler Top 50 #5.
NJ-SS
Boucheron (Kering)
boucheron.com
Kering Americas is National Jeweler Supersellers #27.
NJ-T50;BRIEF
David Yurman
davidyurman.com
National Jeweler Top 50 #22. Sells engagement rings.
NJ-SS
Mayors (Watches of Switzerland Group)
mayors.com
Watches of Switzerland Group is National Jeweler Supersellers #10; Mayors is its US jewelry banner.
NJ-SS
JTV (Multimedia Commerce Group)
jtv.com
Multimedia Commerce Group Inc. is National Jeweler Supersellers #12 (USD 711M); JTV (Jewelry Television) is its jewelry-only television and online retailer and sells diamond and engagement rings online. Included as a jewelry-only seller; general merchandisers and shopping networks that are not jewelry-only stay exclude...
NJ-SS;BRIEF
Ross-Simons (Nonantum Capital Partners)
ross-simons.com
National Jeweler lists Nonantum Capital Partners at Supersellers #9 (USD 1.00B); Nonantum has owned Ross-Simons since December 2020 and Ross-Simons is its direct-to-consumer jewelry retailer (catalog and online; Rhode Island).
NJ-T50;DPRO;BRIEF
Shane Co.
shaneco.com
National Jeweler Top 50 #31.
NJ-T50;BRIEF
Robbins Brothers
robbinsbrothers.com
National Jeweler Top 50 #38.
NJ-T50
Riddle's Jewelry
riddlesjewelry.com
National Jeweler Top 50 #17.
NJ-T50
Hannoush Jewelers
hannoush.com
National Jeweler Top 50 #24.
NJ-T50
Morgan Jewelers (Morgan Management)
morganjewelers.com
National Jeweler Top 50 #34.
NJ-T50
Jensen Jewelers
jensenjewelers.com
National Jeweler Top 50 #36.
NJ-T50
Harry Ritchie's Jewelers
harryritchies.com
National Jeweler Top 50 #36.
NJ-T50
Saslow's Jewelers (S. Saslow Inc.)
saslows.com
National Jeweler Top 50 #40.
NJ-T50
Fink's Jewelers
finks.com
National Jeweler Top 50 #44.
NJ-T50
The Jewelry Exchange (Goldenwest Diamond Corp.)
jewelryexchange.com
National Jeweler Top 50 #44.
NJ-T50
International Diamond Center
shopidc.com
National Jeweler Top 50 #46.
NJ-T50
Michaels Jewelers (The Michaels Group)
michaelsjewelers.com
National Jeweler Top 50 #46.
NJ-T50
DeVons Jewelers
devonsjewelers.com
National Jeweler Top 50 #49.
NJ-T50
Lee Michaels Fine Jewelry
lmfj.com
National Jeweler Top 50 #50.
NJ-T50
Schiffman's Jewelers (The Schiffman Group)
schiffmans.com
National Jeweler Top 50 #50.
BRIEF;POMPEII3
Ritani
ritani.com
Online-native engagement ring seller.
BRIEF;POMPEII3
VRAI (Diamond Foundry)
vrai.com
Lab-grown DTC brand.
BRIEF;POMPEII3
Clean Origin
cleanorigin.com
Lab-grown DTC brand.
BRIEF;POMPEII3
With Clarity
withclarity.com
Online-native engagement ring seller with a NYC showroom.
BRIEF
Grown Brilliance
grownbrilliance.com
Lab-grown DTC brand.
BRIEF
Ada Diamonds
adadiamonds.com
Lab-grown DTC brand.
BRIEF;REVIEWED
Rare Carat
rarecarat.com
Diamond search marketplace that also completes sales; included at the brief's request and flagged as an aggregator.
BRIEF;POMPEII3
Whiteflash
whiteflash.com
Online-native diamond seller (Houston).
BRIEF
Adiamor
adiamor.com
Online-native engagement ring seller (Los Angeles).
BRIEF
Allurez
allurez.com
Online-native jewelry seller (NYC).
BRIEF;DPRO;POMPEII3
Angara
angara.com
Online-native gemstone and diamond jewelry seller (Los Angeles).
BRIEF;REVIEWED
Catbird
catbirdnyc.com
Brooklyn jeweler with online engagement ring line.
DPRO
Brian Gavin Diamonds
briangavindiamonds.com
Online-native diamond seller (Houston).
DPRO
Abe Mor
abemor.com
NYC diamond seller with online sales.
DPRO
Leibish & Co.
leibish.com
Colored diamond specialist; HQ Israel with a New York office; sells to US online.
POMPEII3
Pompeii3
pompeii3.com
Listed on its own published ranking; included as a US online seller.
REVIEWED
The Clear Cut
theclearcut.co
NYC online-native engagement ring seller.
REVIEWED
Melanie Casey
melaniecasey.com
Massachusetts jeweler with online engagement ring line.
REVIEWED
Stag & Finch
stagandfinch.com
Online engagement ring seller.
REVIEWED
Olive Ave Jewelry
oliveavejewelry.com
Utah jeweler with online engagement ring line.
REVIEWED
Jewelry by Johan
jewelrybyjohan.com
Minnesota jeweler with online engagement ring line.
KNOWN
Keyzar Jewelry
keyzarjewelry.com
Online-native engagement ring seller (NYC).
KNOWN
Frank Darling
frankdarling.com
Online-native engagement ring seller (NYC).
KNOWN
Jean Dousset
jeandousset.com
Los Angeles engagement ring designer with online sales.
KNOWN
Gabriel & Co.
gabrielny.com
Bridal manufacturer that also sells direct online.
KNOWN
Tacori
tacori.com
Bridal manufacturer that also sells direct online.
KNOWN
Verragio
verragio.com
Bridal manufacturer that also sells direct online.
KNOWN;DPRO
Hearts On Fire
heartsonfire.com
Diamond brand that sells direct online.
KNOWN
Kwiat
kwiat.com
NYC diamond house with online sales.
KNOWN
Ring Concierge
ringconcierge.com
NYC online-native engagement ring seller.
KNOWN
Anna Sheffield
annasheffield.com
NYC designer with online engagement ring line.
KNOWN
AUrate New York
auratenewyork.com
NYC DTC fine jewelry brand with engagement rings.
KNOWN
Noemie
noemie.com
DTC fine jewelry brand with engagement rings.
KNOWN
Brilliance
brilliance.com
Online-native diamond seller (Florida).
KNOWN
Kobelli
kobelli.com
Los Angeles online jewelry seller.
KNOWN
SuperJeweler
superjeweler.com
Online jewelry seller.
KNOWN
Szul
szul.com
Online jewelry seller.
KNOWN
MiaDonna
miadonna.com
Lab-grown DTC brand (Portland).
KNOWN
Do Amore
doamore.com
Online-native engagement ring seller (Houston).
KNOWN
Bario Neal
barioneal.com
Philadelphia designer with online engagement ring line.
KNOWN
Marrow Fine
marrowfine.com
San Diego designer with online engagement ring line.
KNOWN
Ken & Dana Design
kenanddanadesign.com
NYC designer with online engagement ring line.
KNOWN
EraGem
eragem.com
Online estate and vintage engagement ring seller.
KNOWN
Lang Antique & Estate Jewelry
langantiques.com
San Francisco online estate engagement ring seller.
KNOWN
Borsheims
borsheims.com
Omaha jeweler (Berkshire Hathaway) with online sales.
KNOWN
Tapper's
tappers.com
Michigan jeweler with online sales.
KNOWN
Day's Jewelers
daysjewelers.com
New England jeweler with online sales.
KNOWN
Long's Jewelers
longsjewelers.com
Boston-area jeweler with online sales.
KNOWN
Mervis Diamond Importers
mervisdiamond.com
Washington DC-area jeweler with online sales.
KNOWN
Steven Singer Jewelers
stevensingerjewelers.com
Philadelphia jeweler with online sales.
KNOWN
London Jewelers
londonjewelers.com
Long Island jeweler with online sales.
KNOWN
Greenwich St. Jewelers
greenwichjewelers.com
NYC jeweler with online engagement ring line.
KNOWN
Lumera Diamonds
lumeradiamonds.com
Online-native diamond seller.
KNOWN
Graff
graff.com
Luxury house with US e-commerce and engagement rings.
KNOWN
Chopard
chopard.com
Luxury house with US e-commerce and engagement rings.
KNOWN
De Beers Jewellers
debeers.com
Luxury house with US e-commerce and engagement rings (natural diamonds).
KNOWN
Lauren B
laurenb.com
NYC engagement ring jeweler with online sales.
KNOWN
Bernie Robbins Jewelers
bernierobbins.com
Philadelphia-area jeweler with online sales.
PUBLISHER
Stienhardt
stienhardt.com
Publisher of this census. NYC lab-grown diamond and engagement ring seller.

Agent-Shoppable Census

Can an AI agent buy a ring here?

This is a reproducible census of 100 US online sellers of engagement rings and diamond jewelry. It tests public agent-readiness signals and separates them into two tiers so that default ecommerce-platform features do not inflate the result.

The September 2026 snapshot reports 18 Tier A sellers with merchant-built agent signals, 52 Tier B sellers with platform-inherited signals, and 30 sellers that were unreachable to the read-only probe. These labels describe the public technical surface observed on the run date. They do not grade business quality.

Published by Stienhardt & Stones, a New York City lab-grown diamond and engagement ring retailer. Stienhardt is one of the 100 rows, is identified as the publisher, and is scored by the same script and rubric as every other seller.

Configurations

  • summary: one row per seller with observed agent-readiness, ecommerce, structured-data, crawler, and endpoint fields.
  • domains: the 100-domain sampling frame, seller name, source code, and notes.

Reproducibility and raw evidence

The GitHub repository contains the read-only probe, results renderer, full methodology, raw HTTP evidence, run metadata, cited domain-source table, known limits, and licenses.

The fixed v0.2 release packages the September domain list, summary, raw evidence, run metadata, and rendered results. GitHub publishes a SHA-256 digest for every release asset.

Tier summary

  • Tier A, merchant-built: at least one seller-controlled agent signal, such as a qualifying MCP Registry entry, a live custom MCP endpoint, substantive agents.md or llms.txt, an ACP endpoint, or a merchant-hosted UCP profile.
  • Tier B, platform-inherited: signals supplied by a platform or theme, such as Shopify-hosted UCP, template-generated agent files, or Product and Offer JSON-LD.
  • Unreachable: neither tier was observed by the read-only probe. The repository records bot walls, HTTP failures, and connection failures separately.

Important limits

  • This is a dated web census. Public endpoints can change after the run.
  • One product page is sampled per seller.
  • A blocked fetch does not prove the seller has no agent infrastructure.
  • The list is a documented public-source approximation, not a precise ranking by ecommerce revenue.

License

The summary tables, domain list, and prose are CC BY 4.0. Probe and rendering code in the GitHub repository are MIT licensed. See the repository for the complete license boundaries and third-party cache exclusions.

Citation

@dataset{stienhardt_agent_shoppable_census_2026,
  title  = {Agent-Shoppable Census: agent readiness among 100 US online jewelry sellers},
  author = {{Stienhardt & Stones}},
  year   = {2026},
  month  = {9},
  url    = {https://github.com/JacobiusMakes/agent-shoppable-census},
  note   = {Version 0.2, CC BY 4.0}
}
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