site_id string | stratum string | platform string | reachable int64 | home_status float64 | has_identity_schema int64 | has_trust_schema int64 | has_qa_schema int64 | has_person_schema int64 | llms_present int64 | llms_provenance string | llms_platform_generated float64 | ai_bots_blocked_count int64 | schema_types string |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
cpa-0001 | small | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ListItem;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0002 | major | WordPress | 1 | 200 | 1 | 0 | 0 | 1 | 0 | null | null | 0 | Article;BreadcrumbList;EntryPoint;ImageObject;ListItem;LocalBusiness;Organization;Person;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0003 | mid | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0004 | tech | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;ListItem;ReadAction;SearchAction;WebPage;WebSite |
cpa-0005 | major | Wix | 1 | 200 | 1 | 0 | 0 | 0 | 1 | Wix | 1 | 0 | LocalBusiness;PostalAddress |
cpa-0006 | major | unknown | 0 | null | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0007 | tech | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ImageObject;ListItem;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0008 | mid | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0009 | tech | PHP/other | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0010 | major | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0011 | tech | unknown | 1 | 200 | 1 | 0 | 1 | 0 | 1 | manual | 0 | 3 | Answer;FAQPage;Organization;Question;SearchAction;WebSite |
cpa-0012 | tech | WordPress | 1 | 200 | 1 | 0 | 0 | 1 | 1 | manual | 0 | 0 | AccountingService;BreadcrumbList;Country;EntryPoint;ImageObject;ListItem;Offer;OfferCatalog;Organization;Person;PostalAddress;PropertyValueSpecification;ReadAction;SearchAction;Service;WebPage;WebSite |
cpa-0013 | mid | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 8 | null |
cpa-0014 | mid | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0015 | tech | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0016 | small | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ListItem;Organization;PostalAddress;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0017 | major | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0018 | major | Squarespace | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | WebSite |
cpa-0019 | major | unknown | 0 | null | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0020 | mid | unknown | 1 | 200 | 1 | 0 | 0 | 0 | 1 | manual | 0 | 0 | GeoCoordinates;LocalBusiness;PostalAddress;WebSite |
cpa-0021 | mid | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0022 | major | unknown | 0 | 403 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0023 | tech | Drupal | 1 | 200 | 1 | 0 | 0 | 0 | 1 | manual | 0 | 0 | Organization |
cpa-0024 | major | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ImageObject;ListItem;Organization;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0025 | small | unknown | 0 | 403 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0026 | small | unknown | 0 | null | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0027 | tech | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | AccountingService;GeoCoordinates;ImageObject;OpeningHoursSpecification;Organization;Place;PostalAddress;SearchAction;WebPage;WebSite |
cpa-0028 | small | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0029 | small | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0030 | tech | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ImageObject;ListItem;Organization;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0031 | major | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | ContactPoint;ImageObject;Organization;PostalAddress |
cpa-0032 | mid | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0033 | mid | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0034 | major | Next.js | 1 | 200 | 1 | 1 | 1 | 1 | 1 | manual | 0 | 0 | AccountingService;AdministrativeArea;AggregateRating;Answer;City;ContactPoint;Country;FAQPage;GeoCoordinates;ImageObject;LocalBusiness;Offer;OfferCatalog;OpeningHoursSpecification;Person;PostalAddress;ProfessionalService;Question;Rating;Review;Service;State;WebSite |
cpa-0035 | tech | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0036 | tech | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0037 | mid | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0038 | mid | unknown | 0 | null | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0039 | major | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0040 | major | WordPress | 1 | 200 | 1 | 0 | 0 | 1 | 1 | Yoast | 1 | 0 | BreadcrumbList;Country;EducationalOccupationalCredential;EntryPoint;ListItem;Organization;Person;PostalAddress;ProfessionalService;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0041 | small | PHP/other | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0042 | mid | unknown | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | EntryPoint;Organization;SearchAction;Service;Thing;WebPage;WebSite |
cpa-0043 | major | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0044 | major | unknown | 0 | null | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0045 | major | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0046 | major | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ImageObject;ListItem;Organization;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0047 | small | Next.js | 1 | 200 | 1 | 0 | 0 | 0 | 1 | manual | 0 | 0 | Organization |
cpa-0048 | tech | Weebly | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0049 | major | ASP.NET | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0050 | small | unknown | 0 | null | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0051 | tech | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | AccountingService;BreadcrumbList;EntryPoint;GeoCoordinates;ImageObject;ListItem;OpeningHoursSpecification;Organization;PostalAddress;ReadAction;SearchAction;WebPage;WebSite |
cpa-0052 | mid | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;GeoCoordinates;ListItem;LocalBusiness;OpeningHoursSpecification;PostalAddress;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0053 | mid | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ImageObject;ListItem;Organization;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0054 | major | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0055 | major | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0056 | major | unknown | 0 | null | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0057 | tech | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0058 | major | Drupal | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0059 | mid | GoDaddy | 1 | 200 | 0 | 0 | 0 | 0 | 1 | manual | 0 | 0 | null |
cpa-0060 | major | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0061 | tech | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0062 | major | unknown | 0 | null | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0063 | mid | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0064 | major | Drupal | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0065 | tech | unknown | 0 | 403 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0066 | major | unknown | 0 | 403 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0067 | small | unknown | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | AccountingService;GeoCoordinates;OpeningHoursSpecification;PostalAddress |
cpa-0068 | major | GoDaddy | 1 | 200 | 1 | 0 | 0 | 0 | 1 | manual | 0 | 0 | GeoCoordinates;LocalBusiness;PostalAddress |
cpa-0069 | major | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0070 | mid | unknown | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | AccountingService;LocalBusiness;PostalAddress |
cpa-0071 | major | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ImageObject;ListItem;Organization;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0072 | major | Wix | 1 | 200 | 0 | 0 | 0 | 0 | 1 | Wix | 1 | 0 | VideoObject;WebSite |
cpa-0073 | mid | Next.js | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 8 | BreadcrumbList;ContactPoint;EntryPoint;ImageObject;ListItem;Organization;SearchAction;WebSite |
cpa-0074 | small | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ImageObject;ListItem;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0075 | tech | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ImageObject;ListItem;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0076 | mid | WordPress | 1 | 200 | 1 | 0 | 0 | 1 | 0 | null | null | 0 | Article;ImageObject;Organization;Person;SearchAction;WebPage;WebSite |
cpa-0077 | mid | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 1 | AIOSEO | 1 | 0 | BreadcrumbList;ImageObject;ListItem;Organization;WebPage;WebSite |
cpa-0078 | major | unknown | 0 | null | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0079 | tech | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ListItem;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0080 | mid | Squarespace | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | WebSite |
cpa-0081 | major | unknown | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | Organization;PostalAddress;WebPage;WebSite |
cpa-0082 | major | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | WebSite |
cpa-0083 | tech | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ImageObject;ListItem;Organization;ReadAction;SearchAction;WebPage;WebSite |
cpa-0084 | major | unknown | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | AccountingService;GeoCoordinates;OpeningHoursSpecification;PostalAddress;PropertyValue |
cpa-0085 | mid | Squarespace | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | WebSite |
cpa-0086 | major | WordPress | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;GeoCoordinates;ImageObject;ListItem;LocalBusiness;OpeningHoursSpecification;Organization;PostalAddress;PropertyValueSpecification;ReadAction;SearchAction;WebPage;WebSite |
cpa-0087 | mid | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0088 | major | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | FinancialService;PostalAddress |
cpa-0089 | tech | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0090 | mid | unknown | 0 | null | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0091 | mid | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | BreadcrumbList;EntryPoint;ListItem;ReadAction;SearchAction;WebPage;WebSite |
cpa-0092 | mid | unknown | 0 | 403 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0093 | mid | WordPress | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0094 | major | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0095 | major | unknown | 0 | null | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0096 | tech | unknown | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | AccountingService;GeoCoordinates;OpeningHoursSpecification;PostalAddress |
cpa-0097 | major | GoDaddy | 1 | 200 | 0 | 0 | 0 | 0 | 1 | manual | 0 | 0 | null |
cpa-0098 | tech | Squarespace | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | LocalBusiness;Organization;WebSite |
cpa-0099 | small | unknown | 1 | 200 | 0 | 0 | 0 | 0 | 0 | null | null | 0 | null |
cpa-0100 | mid | PHP/other | 1 | 200 | 1 | 0 | 0 | 0 | 0 | null | null | 0 | LocalBusiness;PostalAddress |
End of preview. Expand in Data Studio
The State of CPA Firm Websites 2026: Structured-Data and AI-Legibility Dataset (n=556)
This dataset accompanies the study "The State of CPA Firm Websites 2026" by Axion Deep Digital. It measures the structured-data legibility of United States accounting-firm websites: whether their sites make named experts, identity, and answer-shaped content machine-readable for search engines and AI answer engines.
Sample: 556 unique accounting-firm domains sampled from OpenStreetMap (office=accountant or office=tax_advisor with a website tag) across 68 U.S. metros, stratified into major, tech-hub, mid-size, and small markets. Each firm's homepage, robots.txt, and llms.txt were fetched in a single pass. Adoption statistics are computed over the 464 reachable firms (HTTP 200 with a non-empty body).
Headline findings (reachable firms, Wilson score 95% confidence intervals):
- 94.2% publish no Person schema (95% CI 91.7-96.0)
- 62.1% have no identity schema
- llms.txt present on 19.8%, but only 9.3% is firm-authored (the rest auto-generated by Wix, Shopify, or SEO plugins)
- 2.4% block at least one AI crawler
Descriptive; no causal claims. Anonymized at row level (domain and city removed).
Columns
site_id: anonymized identifierstratum: market classification (major, tech, mid, small)platform: detected CMS or website builderreachable: 1 if HTTP 200 with non-empty body; all adoption stats usereachable=1home_status: homepage HTTP status codehas_identity_schema,has_trust_schema,has_qa_schema,has_person_schema: 1/0 JSON-LD flagsllms_present: 1 if a valid /llms.txt is presentllms_provenance: manual, Wix, Shopify, AIOSEO, Yoast, RankMath, or generated_otherllms_platform_generated: 1 if platform/plugin-generated rather than firm-authoredai_bots_blocked_count: blocked crawlers among the 14 tracked AI crawlersschema_types: semicolon-separated JSON-LD @type values
Links and citation
- Full report: https://www.axiondeepdigital.com/research/state-of-cpa-websites-2026
- Archived on Zenodo (DOI): https://doi.org/10.5281/zenodo.21311716
- License: CC BY 4.0
Author: Joshua R. Gutierrez (ORCID 0009-0008-2595-9484), Axion Deep Digital.
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