user_id string | acquisition_channel string | device_type string | country_tier string | days_since_signup int64 | sessions_30d int64 | avg_session_minutes float64 | key_features_used int64 | trial_days_remaining int64 | pricing_page_views int64 | support_chat_used int64 | email_click_rate_pct float64 | converted int64 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
user_000001 | organic | tablet | tier_3 | 25 | 37 | 0.7 | 6 | 0 | 10 | 0 | 31.8 | 1 |
user_000002 | organic | tablet | tier_2 | 29 | 3 | 8.5 | 15 | 0 | 8 | 0 | 20.5 | 0 |
user_000003 | referral | mobile | tier_3 | 42 | 34 | 10.9 | 0 | 0 | 7 | 0 | 59.5 | 0 |
user_000004 | referral | mobile | tier_3 | 6 | 38 | 2.4 | 5 | 8 | 14 | 1 | 51.2 | 1 |
user_000005 | partner | tablet | tier_2 | 2 | 42 | 23.5 | 4 | 12 | 0 | 0 | 59.8 | 0 |
user_000006 | organic | tablet | tier_2 | 38 | 4 | 30.1 | 6 | 0 | 2 | 0 | 11.6 | 0 |
user_000007 | paid_search | mobile | tier_1 | 37 | 22 | 40.7 | 12 | 0 | 16 | 0 | 38 | 1 |
user_000008 | partner | tablet | tier_1 | 21 | 29 | 28.5 | 1 | 0 | 12 | 1 | 7.5 | 0 |
user_000009 | partner | desktop | tier_1 | 7 | 43 | 7.4 | 11 | 7 | 2 | 0 | 27 | 0 |
user_000010 | organic | desktop | tier_1 | 3 | 25 | 71.9 | 3 | 11 | 17 | 0 | 37.5 | 1 |
user_000011 | partner | tablet | tier_2 | 11 | 28 | 56.7 | 3 | 3 | 6 | 0 | 18.3 | 0 |
user_000012 | social | desktop | tier_3 | 13 | 8 | 56.1 | 3 | 1 | 12 | 1 | 14.8 | 0 |
user_000013 | paid_search | tablet | tier_1 | 27 | 53 | 22.1 | 12 | 0 | 9 | 0 | 29.8 | 1 |
user_000014 | organic | tablet | tier_1 | 1 | 0 | 39.1 | 12 | 13 | 6 | 0 | 18.1 | 0 |
user_000015 | partner | tablet | tier_1 | 18 | 24 | 88.1 | 3 | 0 | 6 | 1 | 9.1 | 0 |
user_000016 | organic | desktop | tier_3 | 20 | 34 | 25.1 | 2 | 0 | 7 | 0 | 41.5 | 0 |
user_000017 | social | tablet | tier_1 | 1 | 29 | 39.2 | 15 | 13 | 7 | 1 | 44 | 1 |
user_000018 | paid_search | desktop | tier_3 | 32 | 42 | 5.2 | 3 | 0 | 16 | 0 | 38.6 | 1 |
user_000019 | paid_search | desktop | tier_2 | 37 | 42 | 44.7 | 4 | 0 | 3 | 1 | 32.7 | 0 |
user_000020 | referral | tablet | tier_3 | 24 | 44 | 85.8 | 1 | 0 | 9 | 1 | 51.3 | 0 |
user_000021 | paid_search | desktop | tier_3 | 5 | 22 | 5 | 1 | 9 | 12 | 0 | 20.6 | 1 |
user_000022 | referral | desktop | tier_1 | 21 | 31 | 86.4 | 6 | 0 | 3 | 1 | 77.5 | 0 |
user_000023 | social | mobile | tier_2 | 44 | 24 | 84 | 11 | 0 | 13 | 1 | 59.4 | 1 |
user_000024 | partner | tablet | tier_3 | 10 | 41 | 61.3 | 4 | 4 | 3 | 0 | 69.6 | 1 |
user_000025 | paid_search | tablet | tier_2 | 8 | 28 | 77.6 | 10 | 6 | 9 | 0 | 34.6 | 1 |
user_000026 | organic | desktop | tier_2 | 2 | 38 | 32.1 | 13 | 12 | 16 | 1 | 30 | 1 |
user_000027 | social | mobile | tier_1 | 15 | 42 | 28 | 2 | 0 | 4 | 1 | 68.9 | 1 |
user_000028 | partner | desktop | tier_1 | 8 | 31 | 33.1 | 13 | 6 | 8 | 0 | 36 | 1 |
user_000029 | organic | tablet | tier_3 | 32 | 53 | 32.5 | 1 | 0 | 2 | 0 | 56.5 | 0 |
user_000030 | partner | desktop | tier_1 | 31 | 46 | 10.5 | 1 | 0 | 2 | 1 | 52 | 0 |
user_000031 | paid_search | mobile | tier_3 | 21 | 10 | 62.5 | 11 | 0 | 0 | 1 | 53.5 | 0 |
user_000032 | social | tablet | tier_1 | 14 | 39 | 7.9 | 9 | 0 | 3 | 0 | 75.6 | 1 |
user_000033 | paid_search | desktop | tier_1 | 19 | 52 | 82.3 | 8 | 0 | 9 | 0 | 54.6 | 1 |
user_000034 | referral | desktop | tier_2 | 44 | 40 | 66.2 | 1 | 0 | 15 | 0 | 67.7 | 1 |
user_000035 | organic | tablet | tier_1 | 9 | 39 | 57.9 | 5 | 5 | 14 | 1 | 46.8 | 0 |
user_000036 | paid_search | tablet | tier_1 | 15 | 33 | 45.1 | 6 | 0 | 16 | 0 | 3.8 | 1 |
user_000037 | organic | desktop | tier_3 | 38 | 32 | 11.6 | 9 | 0 | 4 | 0 | 36.9 | 1 |
user_000038 | social | tablet | tier_3 | 29 | 8 | 43.1 | 4 | 0 | 6 | 0 | 25.1 | 0 |
user_000039 | paid_search | desktop | tier_3 | 31 | 46 | 59 | 1 | 0 | 5 | 0 | 31.7 | 0 |
user_000040 | referral | desktop | tier_1 | 43 | 4 | 9.9 | 9 | 0 | 11 | 0 | 18 | 1 |
user_000041 | paid_search | tablet | tier_1 | 0 | 23 | 81.7 | 11 | 14 | 11 | 1 | 62.1 | 1 |
user_000042 | social | desktop | tier_1 | 34 | 30 | 89.7 | 8 | 0 | 13 | 0 | 22.6 | 1 |
user_000043 | referral | tablet | tier_1 | 1 | 14 | 40.9 | 0 | 13 | 12 | 0 | 10.2 | 0 |
user_000044 | social | tablet | tier_1 | 18 | 10 | 20.1 | 9 | 0 | 19 | 0 | 70.1 | 1 |
user_000045 | paid_search | desktop | tier_1 | 5 | 17 | 23.9 | 8 | 9 | 14 | 0 | 27.2 | 1 |
user_000046 | partner | desktop | tier_2 | 4 | 9 | 4.6 | 14 | 10 | 11 | 0 | 10.3 | 0 |
user_000047 | referral | tablet | tier_1 | 35 | 28 | 4.3 | 11 | 0 | 19 | 0 | 51.9 | 1 |
user_000048 | organic | tablet | tier_1 | 34 | 24 | 79.5 | 1 | 0 | 20 | 0 | 73.7 | 1 |
user_000049 | partner | desktop | tier_3 | 24 | 34 | 68 | 11 | 0 | 14 | 0 | 21.6 | 1 |
user_000050 | partner | desktop | tier_2 | 15 | 26 | 89.7 | 5 | 0 | 10 | 0 | 71.2 | 1 |
user_000051 | organic | tablet | tier_1 | 27 | 38 | 71.7 | 5 | 0 | 10 | 1 | 0.8 | 0 |
user_000052 | paid_search | mobile | tier_3 | 26 | 9 | 9.7 | 10 | 0 | 17 | 0 | 78.4 | 1 |
user_000053 | referral | desktop | tier_2 | 29 | 17 | 11.6 | 11 | 0 | 14 | 0 | 55.4 | 1 |
user_000054 | referral | tablet | tier_1 | 26 | 20 | 25.5 | 3 | 0 | 19 | 0 | 63.6 | 1 |
user_000055 | referral | tablet | tier_3 | 24 | 30 | 3.6 | 0 | 0 | 17 | 0 | 57.7 | 0 |
user_000056 | referral | mobile | tier_2 | 25 | 44 | 9.5 | 8 | 0 | 10 | 0 | 47.8 | 1 |
user_000057 | partner | mobile | tier_3 | 6 | 6 | 54.3 | 6 | 8 | 8 | 0 | 72.1 | 0 |
user_000058 | paid_search | mobile | tier_3 | 16 | 21 | 89 | 12 | 0 | 18 | 0 | 71.1 | 1 |
user_000059 | paid_search | desktop | tier_2 | 1 | 42 | 77.3 | 13 | 13 | 9 | 0 | 39 | 1 |
user_000060 | referral | tablet | tier_2 | 20 | 24 | 44.5 | 11 | 0 | 4 | 0 | 11.3 | 0 |
user_000061 | partner | tablet | tier_2 | 36 | 53 | 71.8 | 5 | 0 | 4 | 0 | 52.7 | 0 |
user_000062 | paid_search | desktop | tier_3 | 44 | 47 | 21.8 | 13 | 0 | 19 | 0 | 1.5 | 1 |
user_000063 | paid_search | mobile | tier_1 | 27 | 16 | 17.8 | 13 | 0 | 19 | 0 | 9.7 | 1 |
user_000064 | partner | tablet | tier_1 | 10 | 32 | 51.4 | 11 | 4 | 17 | 0 | 27.3 | 1 |
user_000065 | paid_search | mobile | tier_1 | 3 | 16 | 25.6 | 1 | 11 | 6 | 0 | 41.1 | 0 |
user_000066 | partner | desktop | tier_3 | 38 | 49 | 4.3 | 8 | 0 | 4 | 0 | 61 | 1 |
user_000067 | organic | tablet | tier_1 | 22 | 51 | 27.1 | 0 | 0 | 0 | 1 | 48.2 | 1 |
user_000068 | social | mobile | tier_2 | 24 | 9 | 10 | 1 | 0 | 8 | 0 | 47.6 | 0 |
user_000069 | referral | mobile | tier_1 | 41 | 3 | 18.7 | 9 | 0 | 8 | 1 | 19.7 | 0 |
user_000070 | paid_search | mobile | tier_3 | 24 | 24 | 70 | 13 | 0 | 2 | 0 | 4.2 | 0 |
user_000071 | social | mobile | tier_1 | 15 | 27 | 19.8 | 12 | 0 | 10 | 0 | 43.8 | 0 |
user_000072 | referral | mobile | tier_2 | 25 | 21 | 33.5 | 8 | 0 | 13 | 0 | 40.6 | 1 |
user_000073 | social | mobile | tier_1 | 20 | 16 | 51.6 | 13 | 0 | 8 | 0 | 62.8 | 1 |
user_000074 | paid_search | tablet | tier_1 | 6 | 47 | 46.8 | 14 | 8 | 7 | 0 | 46.9 | 1 |
user_000075 | social | mobile | tier_3 | 37 | 20 | 80.8 | 10 | 0 | 14 | 1 | 44.5 | 1 |
user_000076 | partner | mobile | tier_2 | 3 | 37 | 20.7 | 5 | 11 | 7 | 0 | 23.8 | 0 |
user_000077 | partner | tablet | tier_2 | 33 | 52 | 3.2 | 5 | 0 | 3 | 0 | 17.8 | 0 |
user_000078 | organic | mobile | tier_2 | 24 | 54 | 72 | 7 | 0 | 2 | 0 | 23.3 | 0 |
user_000079 | organic | mobile | tier_1 | 29 | 12 | 89.4 | 3 | 0 | 11 | 0 | 13.1 | 0 |
user_000080 | organic | mobile | tier_1 | 15 | 44 | 51.2 | 2 | 0 | 16 | 0 | 1.7 | 1 |
user_000081 | paid_search | desktop | tier_1 | 24 | 53 | 25.5 | 8 | 0 | 1 | 0 | 62.1 | 0 |
user_000082 | partner | mobile | tier_1 | 31 | 11 | 53.9 | 11 | 0 | 15 | 0 | 32.1 | 0 |
user_000083 | referral | tablet | tier_1 | 42 | 16 | 48.3 | 6 | 0 | 5 | 1 | 32.2 | 0 |
user_000084 | organic | tablet | tier_3 | 34 | 21 | 38.6 | 1 | 0 | 0 | 0 | 61.1 | 0 |
user_000085 | organic | tablet | tier_2 | 41 | 51 | 41.2 | 0 | 0 | 14 | 1 | 64.9 | 1 |
user_000086 | partner | tablet | tier_3 | 26 | 13 | 51.9 | 15 | 0 | 18 | 0 | 75 | 1 |
user_000087 | paid_search | mobile | tier_3 | 27 | 18 | 89 | 5 | 0 | 15 | 0 | 15.2 | 1 |
user_000088 | referral | mobile | tier_2 | 10 | 44 | 43.7 | 13 | 4 | 14 | 0 | 19.3 | 1 |
user_000089 | referral | desktop | tier_1 | 4 | 54 | 11.3 | 7 | 10 | 5 | 1 | 22.8 | 0 |
user_000090 | partner | mobile | tier_1 | 10 | 53 | 80.3 | 3 | 4 | 14 | 0 | 52.4 | 0 |
user_000091 | organic | tablet | tier_1 | 2 | 7 | 41.1 | 8 | 12 | 1 | 0 | 3 | 0 |
user_000092 | organic | tablet | tier_3 | 23 | 25 | 79.6 | 12 | 0 | 1 | 0 | 36.8 | 1 |
user_000093 | social | mobile | tier_2 | 38 | 28 | 62.5 | 5 | 0 | 18 | 0 | 16.7 | 1 |
user_000094 | paid_search | tablet | tier_3 | 7 | 42 | 11.7 | 10 | 7 | 15 | 0 | 57.9 | 1 |
user_000095 | partner | mobile | tier_2 | 29 | 30 | 82.5 | 9 | 0 | 9 | 0 | 64.6 | 1 |
user_000096 | referral | mobile | tier_1 | 1 | 4 | 47.5 | 6 | 13 | 19 | 1 | 31 | 1 |
user_000097 | partner | desktop | tier_1 | 11 | 55 | 39.1 | 3 | 3 | 19 | 0 | 1.4 | 1 |
user_000098 | referral | mobile | tier_2 | 27 | 45 | 9.2 | 8 | 0 | 4 | 1 | 57.5 | 0 |
user_000099 | referral | mobile | tier_2 | 36 | 54 | 78.4 | 9 | 0 | 19 | 0 | 41.1 | 1 |
user_000100 | paid_search | mobile | tier_3 | 18 | 8 | 22.3 | 1 | 0 | 9 | 0 | 61.4 | 0 |
End of preview. Expand in Data Studio
Synthetic SaaS User Conversion
A fully synthetic tabular dataset for practicing binary classification models such as an MLP. The target indicates whether a simulated SaaS user converted to a paid subscription. It contains no real people or customer records.
Splits
- train.csv: 2,000 rows
- test.csv: 500 rows
Target
- converted: binary label where 1 is the positive outcome and 0 is the negative outcome.
Features
- user_id: anonymous synthetic user identifier
- acquisition_channel, device_type, country_tier: acquisition context
- days_since_signup and trial_days_remaining: trial timing
- sessions_30d, avg_session_minutes, key_features_used: engagement
- pricing_page_views, support_chat_used, email_click_rate_pct: purchase-intent signals
Notes
Values and labels were procedurally generated with a deterministic seed for educational use only. Do not treat the patterns as real-world evidence or production guidance.
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