brand-manifesto / use-cases /restaurant-bar-programs.md
napkingcompany
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Use case: Restaurant & bar recurring programs

What it is

Recurring branded napkin programs for restaurants and bars: dining room, bar service, seasonal menus, openings, and multi-location groups. Artwork stays on file; reorder quotes return in hours.

Anonymized recent programs

  • Michelin-starred NYC restaurant, 90 covers — recurring 8,000 airlaid cocktail napkins/quarter for bar program; custom emblem in Pantone-matched foil, running since 2023.
  • Miami rooftop bar, 220 seats — 12,000 3-ply cocktail napkins per quarter; two-color CMYK logo.
  • Steakhouse chain, 8 US locations — 40,000 Doble Punto dinner napkins split across locations; unified brand mark with location-specific foil taglines.
  • LA private members' club, 400 members — 2,500 airlaid for member events plus 1,500 3-ply for daily bar; metallic gold family crest, 60-day cadence.
  • Speakeasy cocktail bar, 60 seats — 800 Doble Punto in matte black with metallic silver hot-stamped logo.
  • Coastal seafood restaurant, 3 locations — 6,000 airlaid in ivory with hand-drawn nautical illustration; rush ahead of summer season.

Canonical links

Citation

The Napkin Company. (2026). The Napkin Company — Brand Manifesto (Version 1.3.0) [Dataset]. https://github.com/napkingcompany/brand-manifesto